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What You'll Bring:
- 5+ years experience with direct response creative strategy and performance media buying.
- Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds.
- Performance data fluency and experience managing UGC creators across multiple verticals.
What You'll Own:
- Own the end-to-end briefing process for all creative entering production, maintaining a rolling content backlog.
- Analyze creative performance data to identify winners, flag fatigue, and determine what to test next.
- Manage UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review.
Traits of Success:
- Precise communicator and systems thinker who builds playbooks and infrastructure.
- Translates data into action and manages multiple verticals simultaneously.
- Creative intuition grounded in performance logic, not personal taste.
Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState, connecting consumers with brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we have built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.