Director, Data Strategy and Services

Key Responsibilities:

• Own and evolve the multi-year roadmap for the CDP, identity resolution, data unification, and metadata layer.
• Serve as product owner for data capabilities within the Martech CoE, IT, and GTM stakeholders.
• Drive expansion of the enterprise identity graph, including matching logic, deterministic/probabilistic models, and cross-channel stitching.

Qualifications:

• 10+ years of experience in data strategy, data architecture, marketing technology, or enterprise analytics in a B2B or enterprise environment.
• Deep expertise in Customer Data Platforms, identity resolution frameworks, and enterprise data integration patterns.
• Strong familiarity with CRM (Salesforce,Dynamics), MAP (Marketo/HubSpot/Eloqua), CDP (Adobe/Salesforce/Treasure Data/etc.), and GTM analytics ecosystems.

Additional Information:

• We approach our distributed world of work with flexibility and trust.
• Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.