Consumer Marketing Analyst

We’re looking for a data-driven, detail-oriented Marketing Analyst to join our Consumer Marketing team. This role is critical in helping us measure and optimize performance across campaigns, clients, and member journeys. You’ll collaborate closely with partner marketing, channel marketers, content strategists, and growth teams to surface insights, inform strategy, and help drive marketing effectiveness at scale. You’ll play a critical role in establishing attribution models, instrumenting marketing tracking, and building the infrastructure needed to evaluate multi-touch campaign performance across the funnel. Responsibilities include analyzing campaign performance, building dashboards, partnering with marketing leads, developing attribution models, instrumenting marketing tracking, designing and evaluating A/B tests, collaborating with data teams, and translating data into actionable insights.