Job Description

The Social Media Manager strategically plans, activates, optimizes, and manages paid social media buys across social platforms (e.g., Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn) aligned with the communication strategy, customer journey, and audience insights. They make informed activation choices based on the communication strategy and client's business goals. They understand client's business goals and customer journey to develop comprehensive social media activation plans, anticipate client needs, and offer innovative solutions based on data analysis. The manager also presents campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning. The Social Media Manager works collaboratively with other team members to optimize media across channels and platforms, contributing to discussions, shaping activation standards, implementing best practices, and developing expertise in Social media. They actively participate in professional growth opportunities and skill development.

About Goodway Group

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history, combining an established company with a start-up feel.

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