The Senior Social Media Manager is responsible for tactical plan excellence and accountable for tactical plan delivery, leading implementation and activation across social media buys. Their expertise ultimately drives highly effective outcomes for Goodway's Retail Media clients through the strategic design, implementation, and execution of social campaigns. Working closely with an Associate Media Director, you must possess both a strategic and operational lens that allows you to assist with building thoughtful, client-centric, and strategic campaigns, recommendations, and insights.