Lifecycle Marketing Manager

This role is for a strategic, hands-on Lifecycle Marketing Manager to drive acquisition and engagement across our portfolio of brands. In this role, you’ll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations. You’ll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You’ll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement. You will also be responsible for analyzing cohort and segment performance regularly to uncover trends, understand user behavior, and develop actionable insights, developing and executing a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing, creating and managing sophisticated email and SMS campaigns. You will track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results and forecast marketing outcomes and track progress toward growth and revenue goals.