Lifecycle Marketing Senior Manager

The Lifecycle Marketing Senior Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. Reporting to the VP of Marketing & Strategy, this position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale within a privacy-focused environment. Key responsibilities include developing and executing comprehensive lifecycle marketing strategies, setting the vision and roadmap for lifecycle marketing, collaborating with cross-functional teams, designing and implementing multi-channel campaigns, and analyzing customer data. The role involves defining and tracking key performance indicators, conducting A/B testing, and staying up-to-date with the latest trends and technologies. It also includes leading and developing a team of lifecycle marketing professionals.