Influencer Marketing Manager

Kraken is looking for an experienced Influencer Marketing Manager to execute global initiatives and drive brand awareness and product adoption. The candidate will manage the day-to-day sourcing, contracting, and coordination of influencers across key global markets. They will also support scaling efforts by improving workflows and utilizing technology platforms. This role requires ensuring compliance with financial promotion and influencer marketing regulations, negotiating influencer agreements, and identifying top influencers in crypto and related fields. A hands-on approach is expected, including recruiting influencers, managing content, assisting with events, and tracking campaign performance. This role will contribute to the development of local-first influencer initiatives, supporting experimental partnership models, and leveraging marketing analytics to optimize deals and strategy.