Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager focused on adoption and expansion, you’ll help our customers go beyond onboarding to unlock the full value of Boulevard. This role is all about deepening engagement with our platform, increasing feature usage, and collaborating with Product Marketing and Customer Success to surface high-intent signals, identify opportunities to drive revenue growth, and highlight enhancements that make the product experience even better. You’ll be a strategic owner of our lifecycle systems, partnering closely with Ops and Data to ensure programs are targeted, timely, and effective. You’ll help create a seamless experience across the customer journey by orchestrating thoughtful touchpoints across email, SMS, in-app, and human interactions with our customer-facing teams. This role is ideal for someone who thrives in a cross-functional environment, enjoys working across systems, and knows how to translate customer behavior into action.