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Growth & Direct Response:
- Write high-converting copy for paid channels (Meta, Google, video).
- Create landing pages and product detail pages.
- Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention).
Brand & Product:
- Develop website and product copy that clearly communicates value.
- Support product launches with messaging and campaign assets.
- Write scripts for video, social, and influencer content.
Patient Experience & Education:
- Simplify complex or clinical concepts into clear, engaging content.
- Create patient-facing materials (onboarding, in-app, educational).
- Improve customer support and CX communications.
Willow
Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care, combining medical expertise with a supportive, patient-centered approach. They aim to make high-quality care accessible and thoughtful to fit real lives.