Marketing Campaign Specialist

Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more. Act as the bridge between user-acquisition campaigns and brand marketing. Champion the brand and user-focused narrative in all areas to drive user growth. Maintain a company-wide campaigns calendar, including local and global campaigns. Collaborate across teams to help optimize and potentially combine campaigns under one central theme. Copywriting and proof-reading campaign related communications. Ensure accuracy of marketing materials and be an approver for all marketing campaigns. Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. Innovate and implement test-and-learn strategies along with delivering results. Launch paid acquisition campaigns, referral campaigns and co-marketing campaigns