Job Description
The SVP, Head of Audience and Growth role at Axios involves:
- Defining and executing a strategy for audience expansion and enrichment across Axios' portfolio of businesses.
- Setting targets for audience growth that align with company objectives and financials.
- Developing and driving KPIs relevant for each part of the business.
Responsibilities also include:
- Optimizing acquisition, retention, and engagement programs.
- Growing loyalty and reduce churn with tactics like onboarding and personalization.
- Enhancing audience knowledge to drive value.
Leadership & Management:
- Building and leading a multidisciplinary audience team.
- Working closely with editorial, product, revenue and technology teams.
- Fostering a culture promoting automation, simplicity, and measurable impact.
About Axios
Axios understands its audiences and consistently reaches, engages, and grows them.