Marketing Associate, Events & Experiences

HappyCo is seeking a Marketing Associate to lead the planning and execution of in-person and digital events. You will manage HappyCo’s event calendar, own logistics for each in-person event, and ensure events align with go-to-market initiatives. The role involves collaborating with Product Marketing, Content & Demand Generation to ensure event promotional content reinforces campaign themes and customer messaging. You will track and report on event performance, analyze data, and manage external vendors. The ideal candidate will have 2–4 years of experience in event marketing, preferably in a B2B or SaaS environment, with hands-on experience coordinating webinars, trade shows, or customer events. Strong organizational and communication skills are essential, as is familiarity with event tools, Salesforce, and HubSpot.