User Acquisition Manager

About the role:

• We are looking for a proactive and data-driven User Acquisition Manager to drive the growth of an innovative digital platform focused on cognitive development and brain training.
• In this role, you will take ownership of paid acquisition campaigns, primarily through Meta Ads, with a strong focus on sustainable growth, profitability, and user acquisition efficiency.
• You will manage campaign strategies, budgets, audience segmentation, and creative testing to maximize performance and achieve business objectives.

Key responsibilities:

• Plan, launch, manage, and scale Meta advertising campaigns, focusing on sustainable user acquisition, profitability, and long-term growth.
• Continuously analyze advertising results, identify performance trends, and uncover new growth opportunities through data-driven decision-making.
• Design and execute structured A/B tests across creatives, audiences, placements, and campaign strategies to identify the most effective approaches.

Requirements:

• At least 1 year of hands-on experience managing Meta Ads campaigns, preferably within product-based companies or startups offering subscription-based products.
• Strong analytical mindset and confidence working with key performance marketing metrics, including CPA, ROAS, CTR, CVR, retention, and LTV.
• Ability to work independently, take ownership of campaign results, and manage multiple initiatives effectively.

Benefits:

• Flexible working hours and remote work flexibility, with the possibility of using office facilities in Kyiv and coworking spaces in Lviv and Warsaw.
• 28 working days of paid annual vacation, plus public holidays, and up to 30 days of sick leave.
• Medical insurance, mental health program, professional development budget, and team-building activities.