Head of Social Storytelling

Content Creation:

• Own Alpaca's content strategy across video, social, web, email, and educational channels.
• Create static social media content, graphics, carousels, and visual storytelling assets.
• Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale.

Educational Content:

• Develop webinars, workshops, and CEU content for providers and practice owners.
• Work with clinical and operational teams to transform expertise into engaging educational experiences.
• Create content that helps providers start, grow, and operate successful practices.

Brand & Storytelling:

• Define and evolve Alpaca's voice, messaging, and storytelling framework.
• Capture and share stories from providers, families, employees, and partners.
• Ensure consistency across all public-facing communications.