The Marketing Data Analyst is an embedded analyst position that plays a key role in transforming marketing data into dashboards and reports that drive strategic decisions across marketing initiatives. This role's primary responsibility is to support Insights Managers by preparing clean, accurate, and repeatable data assets and reports. The analyst will transform business questions and challenges into queries and dashboards, ensuring that the data product ecosystem is robust and consistent for others to consume. This key player shapes marketing strategy through targeted data products, identifying opportunities for improvement and collaborating across teams to enable data-driven insights.
Data Preparation: Translate business or insight questions into queries, reports, and/or dashboards, and collaborate with Insights Managers on how we want to give visibility to this data. Dashboard Creation: Build and maintain reports and dashboards to monitor performance metrics. Data Governance: Ensure the consistent usage of concepts, metrics, and KPI definitions across our data products. Ensure data accuracy and reliability in our dashboards by proactively detecting possible data deviations and working with Analytics Engineers to resolve them.