Senior Marketing Manager, Embelex (US Sports - Arena Retail and Sport Retail)

Cross-Channel Campaign Management:

• Architect, launch, and optimize integrated campaigns across digital, social, email, and offline channels.
• Curate compelling content (video, blogs, webinars, case studies) that accelerates the customer journey.
• Command lead generation strategy through audience-specific, high-impact messaging.

Event Strategy & Market Activation:

• Direct event strategy and brand presence across all trade shows and customer activations.
• Secure and activate high-impact partnerships to expand awareness and penetrate sport culture.
• Serve as industry ambassador through strategic networking and field marketing.

Cross-Functional Collaboration:

• Unify Product, Commercial, Creative, and Channel teams to achieve collective goals.
• Spearhead creative ideation for disruptive marketing campaigns that resonate with sports culture.
• Ensure campaign messaging aligns with commercial objectives and customer needs.

Performance & Optimization:

• Harness campaign data and sales performance to assess marketing impact and ROI.
• Transform data into actionable strategic recommendations for continuous improvement.
• Own definition and tracking of KPIs tied to customer acquisition, engagement, and retention.