Brand and Communications Lead

Who We Are:

• Bastion builds regulated financial infrastructure for stablecoin issuance, custodial wallets, and global asset conversion.
• It holds a NYDFS trust charter and operates with a compliance-first approach to risk management.
• The company is a startup with proven product-market fit among marquee enterprise clients.

What You'll Do:

• Shape brand positioning and ensure consistent messaging and visual alignment across all touchpoints.
• Earn press coverage, prep executives for panels, navigate conference relationships, and run targeted campaigns.
• Build frameworks to connect brand and communications work to pipeline in an enterprise sales cycle.

First 30 Days:

• Get deep on Bastion's product, regulatory positioning, and competitive landscape.
• Map current market presence, audit press and events landscape, and partner with the Commercial team.
• Ship something in week one: update a landing page, draft a LinkedIn post, or pitch a reporter.

First 90 Days:

• Establish Bastion's brand voice and ensure consistency across website, LinkedIn, and executive communications.
• Build and execute a brand activation strategy, secure initial press placements, and launch targeted campaigns.
• Prep executives for speaking opportunities and establish an employer brand cadence.

First 180 Days:

• Scale earned media presence to a steady cadence of press coverage, bylines, and thought leadership.
• Develop 30/60/90 day communications plans for new products and partnerships.
• Develop a scalable content workflow using AI and contractor support, and build the case for team growth.