Job Description
Define, lead, and optimize the entire customer journey, driving efficient and scalable growth for Huckleberry as the marketing lead in the Growth Pod. This role is the key strategic owner of the Growth Marketing Funnel—from User Acquisition (UA) through Activation and Retention. This leader reports to the VP of Brand Marketing, manages Director-level reports (who lead team execution), and serves as the primary marketing principal within the high-leverage, cross-functional Growth team (Product, Engineering, Analytics, UX Design).
The ideal candidate blends rigorous data analysis with creative strategy to connect paid efforts, organic content, and lifecycle messaging, ensuring maximum LTV:CAC.
About Huckleberry Labs
At Huckleberry, their purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.