Director of Vertical Marketing

onX is seeking a Director of Vertical Marketing to lead the go-to-market strategy and full-funnel marketing performance for onX Hunt. Sitting at the intersection of the matrixed Marketing team and the Hunt team, this role is accountable for aligning marketing efforts across both teams to drive business outcomes, ensuring Hunt reaches, acquires, and retains customers effectively across all touchpoints. You will lead the development of a full-funnel marketing strategy for Hunt, partnering closely with functional experts across growth, brand, PR, lifecycle, and creative, and directly leading functions including organic social, events, influencer marketing, and endemic paid media. In this leadership role, you will ensure cohesive alignment and results-oriented execution, acting as a strategic connector across the teams and presenting a holistic marketing vision and strategy. This role will translate vertical business goals and audience insights into integrated, high-impact campaigns and initiatives that resonate with Hunt’s market segments.