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Key Responsibilities:
- Own the Insurance vertical's primary modeling work end-to-end, driving measurable ROAS impact.
- Deliver buying models that maintain positive ROAS and quality.
- Improve lead quality across brands through Messaging, Funnels, Content/Listicles.
Competencies:
- Business-first framing: starts with the problem and the metric, not the model.
- Full-stack ownership: stays engaged from problem definition through deployed performance.
- Proactive communication: closes loops without being chased.
Nice to Haves:
- Sophisticated ML at companies where paid digital media is core.
- Creative embeddings and state-of-the-art Ad Ranking algorithms.
- LLMs or deep learning applied to personalization or content.
Launch Potato
Launch Potato is a profitable digital media company that connects consumers with leading brands through data-driven content and technology. With a remote-first team spanning over 15 countries and reaching 30M+ monthly visitors, they have a high-growth, high-performance culture focused on speed, ownership, and measurable impact.