Marketing Campaign Specialist

As a Marketing Campaign Specialist, you will be responsible for end-to-end campaign planning, execution, and monitoring of omni-channel marketing campaigns. Leveraging our Marketing Technology (Martech) stack you will have great decision-making capabilities as well as responsibilities to support the businesses financial targets. Work with a cross-department group across Marketing, Growth and Product teams to plan, build, deploy and improve campaigns. This includes single-send campaigns, to multi-channel product releases (across web, webinar, digital ad, email, etc.), to nurture campaigns of prospect to long-term customers. This role has the opportunity to grow into strategic planning, and/or Marketing Technology management. Build, deploy and report on campaigns executed in Marketo or equivalent Marketing Automation System, and leverage Martech integrations. Experience in the exact Martech stack is not necessary but must want and enjoy learning new tools. Intake planning with cross-functional stakeholders for prioritization and omni-channel campaign execution. Responsible for all Marketing Campaign Operations across: email, web forms, nurture builds and maintenance. Assists in project management of PMM campaigns: discovery, build and deployment, QA. Backup of Marketing Operations - Marketo backend management, architecture requirements and new deployments. Develop best-practices for leveraging our entire Marketing Technology stack to engage prospects. Track, analyze, and improve on campaigns while reporting on success metrics. Working with Lifecycle and other marketer team members, identify and champion new campaign and/or persona opportunities.