Product Marketing Director

Reporting to the Chief Marketing Officer, the Product Marketing Director is a storyteller with a passion for bringing products to life through resonant campaigns and promotion strategies, supporting Candid Health’s rapid product development roadmap. The successful candidate brings significant experience in developing customer-friendly messages and leading impactful go-to-market strategies that result in wide adoption and high customer retention. This leader will serve as the primary liaison between Product Development/Management, Marketing, and Sales to ensure maximum mind share, market share, and revenue within target provider segments. This role involves scaling the product marketing function, understanding customers/buyers, understanding the competitor landscape, positioning Candid Health’s platform, coordinating launch plans, enabling commercial teams, supporting demand generation, managing customer lifecycle marketing, setting goals, and driving strategic GTM direction for segment growth.