Marketing Manager

Campaign Strategy, Development & Execution:

• Conduct ongoing audit of commercial priorities, competitive landscape, and content gaps to identify campaigns that need to be built.
• Author comprehensive creative briefs for each campaign: defining the audience, core insight, single-minded message, tone, channel mix, success metrics, timeline and budget guidelines.
• Guide agency and internal creative partners through concept development, review rounds, and final production; maintain brand voice and regulatory compliance throughout.

Content Management:

• Oversee the Global Veeva platform to ensure timely and compliant Medical, Legal, and Regulatory (MLR) review of all marketing materials, overseeing with the Marketing Coordinator for submission, annotation, and tracking processes.
• Collaborate with cross-functional stakeholders to translate clinical data into compelling value propositions.

Sales Enablement Strategy & Tools:

• Oversee content development and optimization on HighSpot, ensuring sales reps and distributors have access to the latest messaging and resources
• Track platform analytics to assess usage trends and identify content gaps or update needs
• Partner with Sales leadership to identify enablement needs and develop solutions to support field adoption