Head of Marketing

About the role:

• As our first dedicated marketing hire, you'll own the entire function, from strategy to execution, building the Aboon brand in the retirement advisor space.
• You'll report to the CEO and work closely with GTM, product, and leadership in a lean, fully remote environment.
• You'll set the direction for how Aboon shows up in the market and execute against it, from writing weekly emails to planning conference presence.

What you'll do:

• Own brand and thought leadership: LinkedIn, industry media, awards, and case studies to establish trust and pipeline.
• Plan and execute events and conferences, including booth presence, speaking opportunities, and post-event follow-up.
• Build email lifecycle marketing, collateral, and product marketing positioning to support distribution and sales.

What you bring:

• 8-10 years of marketing experience with meaningful B2B financial services, fintech, or wealth/retirement exposure.
• A track record of building or significantly expanding a marketing program, with strong writing skills across formats.
• Comfort with early-stage company ambiguity and a builder's mindset, able to create structure and systems from scratch.