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The Role:
- Own all marketing levers for student and educator acquisition, including partnerships, digital campaigns, lifecycle marketing, and events.
- Manage systems optimization through Salesforce CRM and MarketingCloud, and co-lead brand strategy with the CMO.
Your Background:
- 15+ years of experience with strong leadership, product marketing, and operational skills in B2B2C K12 offerings.
- Expert knowledge of paid media channels, marketing automation, and mobile app user acquisition.
Why Encoura:
- Be part of a mission-driven company dedicated to student success and college and career planning.
- Work remotely in the US with a comprehensive benefits package and a collaborative, creative team.
Encoura
Encoura provides research, marketing, and student success solutions for higher education and offers Encourage, the nation's largest free college and career planning program. The company was founded in 1972 and is mission-driven, focusing on empowering students and institutions through meaningful connections and data-driven innovation.