Crop Protection Field Marketing Manager

This position is a field based crop protection marketing role that is focused on achieving CP growth targets for the commercial unit through collaboration with sales and US Marketing team. Leading teams by driving successful new product launch planning & execution, leading CP district leads & territory managers through comprehensive retail business planning and implementing/localizing US product strategies & programs to fit local customer and geographic positioning. Successful Product Launches – Participate on new product concept teams; coordinate with marketing, sales, integrated field science and other key stakeholder to develop & implement product launch plans that include: value prop communication, positioning vs competitors, highlighting strengths and weakness, local training, local promotions, etc. Retail Business Planning – Develop a thorough & consistent process to annually lead districts & territories through identifying business goals for each retailer that align to the district & territory targets. Details to include a prioritization of retailer call support, sales goals, ROI metrics & goals, training needs, relationship support, resource/contract asks. This role will lead a process to review plans in the district & area to gain approval for contract goals and resource ask. District & CU Level Positioning & Promotion – Work with Crop Protection marketing & marcomm teams for any local positioning and promotion that is needed to target US strategies & offers. Support and lead the cross-sell efforts with seed brands. Directing local MarComm tactics as well as implementing local programs and resource planning.