Marketing Coordinator

Events:

• Own end-to-end event coordination, budget tracking, logistics, booth design, material sourcing and travel bookings.
• Develop event briefs, coordinate stakeholder preparation, and execute pre-event content across channels in both English and French.
• Be present on-site at events and own post-event operations, CRM attribution, follow-up coordination, and ROI reporting.

Demand Generation & Campaigns:

• Execute campaign assets as briefed by the Marketing Manager; email copy, ad creatives, social content, and landing page copy.
• Monitor campaigns in HubSpot, LinkedIn Campaign Manager, Google Ads, and other active platforms; track and report on CPL, MQL, and conversion metrics.
• Support email, LinkedIn, and ABM campaign execution; assist with A/B testing setup, performance monitoring, and documentation of learnings.

Reporting & Operations:

• Maintain lead tracking and campaign attribution in HubSpot; ensure data hygiene and accurate reporting across campaigns.
• Build and maintain regular performance reports covering events, demand gen, social, and email.
• Maintain the master marketing calendar and support general marketing operations, such as merch, swag, client gifts, printing, and shipping logistics.