The Senior Segment Marketing Manager will lead the strategy, execution, and optimization of integrated marketing campaigns for Granicus’ Government Experience Cloud, targeting key North American local government segments. You will be responsible for turning strategy into action, delivering the right message to the right stakeholders, and driving pipeline and bookings targets through close collaboration with sales, product marketing, content, digital, operations, and design teams.
This role is perfect for a marketing operations specialist who loves building efficient systems, measuring campaign performance, and enabling marketing teams to scale their impact. You'll be responsible for the operational backbone that enables our marketing team to generate, nurture, and convert high-quality leads efficiently. You'll own lead scoring, attribution reporting, campaign measurement, marketing automation, and the seamless handoff from marketing to sales.