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Key Responsibilities:
- Distributor Engagement: Drive brand presence, education, and training supporting distributor partners within the designated territory.
- Customer Engagement: Deliver retailer-focused training on brand history, production, taste profiles, draft systems, and beer quality.
- Consumer Engagement: Facilitate consumer brand experiences focused on education, as requested by client or agency.
Additional Duties:
- Advocacy: Represent the brand at distributor and customer-facing events or trainings, including quality standards and occasional media appearances.
- Quality: Own brand quality standards and impart draft systems expertise, including hands-on troubleshooting.
- Mentorship: Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise.
Qualifications:
- College degree in Communications, Marketing, or Business.
- 7-10 years of experience in the beer, spirits, or hospitality industry.
- Established network of industry professionals in the local market preferred.
- Excellent communication and presentation skills, with deep knowledge of bev-alc laws and market trends.
Enthuse
Enthuse is an education-led marketing agency that helps clients build brand love through engaging content and experiences. They are a fast-growing, 100% women-owned and led agency, certified as WBENC, and dedicate a portion of profits to empower women entrepreneurs.