Senior Copywriter

The Senior Copywriter will lead copy strategy and execution across Later's marketing initiatives. Partnering with our Creative team, you alongside another Senior Copywriter will support all copywriting needs at Later, creating conversion-focused messaging that resonates with our enterprise B2C brand and agency audiences. Creative Leadership & Content Strategy: Develop compelling, conversion-focused copy for multi-channel campaigns including email, landing pages, ad copy, social content, and product marketing materials—from conception to completion. Partner with our SEO team to apply SEO best practices across applicable messaging while maintaining brand voice and consistency. Collaborate to create integrated campaigns. Brand Voice & Product Expertise: Master Later's brand voice and messaging frameworks across all copy. Develop deep product knowledge across Later's entire software platform and service offerings. Ensure all copy accurately represents product capabilities and contribute refining Later's brand identity. Strategic Project Management: Interpret creative briefs to understand project requirements and deliver copy that meets objectives and deadlines. Manage multiple copy projects simultaneously, prioritizing tasks. Partner with SEO team to incorporate keyword strategy and optimization tactics. Present copy concepts to stakeholders. Performance Optimization & Analysis: Use data and analytics to evaluate copy performance and make informed optimization decisions. Design A/B tests on copy variations to improve conversion rates. Analyze campaign performance metrics identifying areas for improvement. Stay current on industry trends. Process Innovation & Efficiency: Continuously seek opportunities to enhance copy processes and workflow efficiency. Contribute to the development of copy templates, guidelines, and best practices. Identify creative inspiration from industry leaders. Actively brainstorm new approaches.