Lead, Brand Marketing

Brand Analytics & Planning:

• Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs.
• Use consumer insights, brand health tracking, and competitive intelligence to sharpen positioning as the industry changes.
• Identify and execute culturally relevant brand moments that build affinity with target consumer segments.

Campaign Development & Execution:

• Lead execution of core brand campaigns end-to-end, from creative brief through production, launch, and optimization across paid, streaming, social, and out-of-home channels.
• Serve as primary liaison to creative and media agencies, managing briefs, timelines, budgets, and deliverables.
• Oversee creative asset development across touchpoints, ensuring consistency with brand identity.

Agency Management:

• Own day-to-day relationships with brand's creative and strategy agencies as the primary point of contact.
• Lead brief development translating brand and business objectives into clear, inspiring creative briefs.
• Manage agency scopes, timelines, budgets, and deliverables, tracking spend and flagging overages early.