Senior Director of Marketing Operations & Data

The Senior Director of Marketing Operations & Data will serve as the strategic backbone of our marketing organization. This role will be responsible for optimizing our marketing technology infrastructure, establishing enterprise-level KPI frameworks, and driving data informed decision-making across all marketing functions. This role will bridge the gap between marketing strategy and execution while ensuring our team has the tools, processes, and insights needed to scale effectively.

Own and optimize the complete marketing technology stack, including CRM, marketing automation, analytics platforms, attribution tools, large language model (LLM) integrations, and emerging martech solutions across both B2B and B2C motions. Design and implement scalable processes for lead management, campaign execution, and performance tracking for B2B and B2C campaigns. Ensure data integrity and governance across all marketing systems while partnering with sales operations and data operations and engineering teams to create unified attribution models. Develop executive-level dashboards and reporting cadences that translate marketing performance into meaningful business insights. Stay current with evolving SEO & GEO (Generative Engine Optimization) best practices. Understand and adapt to shifts in digital marketing measurement, including privacy changes, attribution challenges, and new tracking methodologies.