Use your expertise in analysis & BI to uncover valuable insights informing the marketing strategy at MaintainX. You will make use of data across multiple platforms and partner with various teams to identify opportunities and improve results. While the role is dedicated to Marketing, you will be a member of the larger Data & Analytics team - who are tasked with supporting MX as a whole.
Partner directly with marketing to become their trusted analytics partner, anticipating needs & prioritizing execution. You will be accountable for marketing BI infrastructure, building, maintaining, & enhancing the dashboards, pipelines, and reporting systems that track marketing performance from awareness through won across all data platforms, including Tableau and Salesforce. Create and manage weekly/monthly performance reports and executive dashboards that give marketing leadership consistent visibility into funnel metrics, channel performance, and pipeline health.
You will also ensure data quality and governance, partnering with the broader Data Engineering team to maintain clean, accurate data flows from marketing platforms (Google Analytics, ad platforms, HubSpot/Marketo, Salesforce) into our analytics stack. Enable self-service analytics by building tools, dashboards, and documentation that empower marketing teams to answer their own questions. You'll support ad hoc reporting requests, executing various analyses and data pulls to support time-sensitive marketing decisions and campaign reporting needs, and assist stakeholders with goal setting & related reporting. You will also present dashboards, results, and recommendations.