Job Description
As a Marketing Data Analyst, you will be responsible for developing and maintaining marketing dashboards to provide insights into campaign effectiveness and overall marketing performance. Prepare detailed reports on marketing campaign performance, highlighting successes, areas for improvement, and actionable insights. Measure the effectiveness of various marketing touchpoints and their impact on the customer journey, helping the team understand which channels are driving conversions. Monitor and analyze web traffic using tools such as Google Analytics, identifying areas for improvement.You will also assist in developing marketing forecasts and budget allocation recommendations based on data trends and historical performance. Analyze spend efficiency across channels and provide insights into optimal budget distribution.
About Timescale
Timescale empowers businesses with real-time insights from their data, allowing them to make faster decisions and optimize operations.