Job Description
This role involves scaling strategic technology partnerships that extend Branch’s platform, enhance customer outcomes, and fuel the product roadmap. The role requires a deep understanding of adtech/martech platforms, especially attribution, analytics, audience segmentation, identity resolution, and privacy frameworks (e.g., SKAdNetwork, ATT, GAID/IDFA changes). Responsibilities include identifying, evaluating, and prioritizing new technology partners, managing integration requirements, and representing Branch at industry events, building strong relationships with counterparts at major platforms (e.g., Meta, Google, TikTok, Braze, Salesforce, Adobe). The ideal candidate is a proactive leader with a strong background in B2B SaaS, product marketing, and adtech or martech.
About Branch Metrics
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies.