Field Marketing Director

The Field Marketing Director aligns regional marketing initiatives with national priorities and broader company objectives. They lead efforts to optimize operational processes, uncover new growth opportunities, and drive efficiencies that enhance marketing’s impact across channels. Focusing on delivering a consistent omni-channel customer experience, they partner with senior leadership to build consensus, design and execute pilot programs, and position field marketing as a strategic amplifier of field and branch sales performance. Manage and develop a high-performance team by fostering ownership, accountability, and innovation. They provide strategic oversight and lead the direction for regional marketing initiatives that support regional sales growth, market expansion, and customer retention. The Director translates national marketing priorities into regionally tailored strategies, through collaboration with sales leadership, supplier partners, and cross-functional stakeholders and cultivate strong strategic partnerships to create joint customer marketing initiatives that maximize brand awareness and produce qualitative and quantitative measurable outcomes. They champion the integration of field marketing and field initiatives with White Cap’s omni-channel strategy, ensuring consistent messaging and customer experience across physical, digital, and sales touch points.