Analytics Manager, Full Stack

Lead the holistic marketing measurement strategy, including goal setting, defining KPIs, and managing reporting frameworks across all marketing channels. Own performance monitoring across both paid and owned channels, ensuring accuracy, consistency, and actionability of metrics and insights. Develop and maintain scalable marketing analytics solutions, dashboards, and data models that support strategic decision-making across teams. Drive channel-level and customer segment-level insights that inform targeting, creative optimization, and budget allocation strategies. You will partner closely with merchant and product marketing, growth product, and other cross functional teams to unlock growth and efficiency across all touch points. Spearhead weekly cross-functional performance reviews, investigating major shifts and providing strategic recommendations. Design and execute experiments to test marketing tactics and channel effectiveness, measuring incrementality and ROI.