Content Marketing Specialist

The Content Marketing Specialist is responsible for collaborating with the Senior Manager, Content Marketing, to develop and execute our data-driven content marketing strategies. You’ll craft high-quality, engaging content across multiple channels while managing its creation, distribution, and performance analysis. Your work will play a critical role in promoting insightsoftware’s products and connecting them with audiences in meaningful and measurable ways. You’ll also be part of a small but mighty team within a dynamic and evolving global organization. You will write high-quality, engaging content for digital platforms, such as blogs, white papers, case studies, reports, website copy, social media, and marketing materials. Leverage AI tools to improve workflows and overall productivity, ensuring thoughtful human review for accuracy and human-centric voice. Ensure all content supports our brand voice and adheres to style guidelines. You will also oversee the entire production process for content assets, ensuring deadlines and quality standards are met. Furthermore you will Track and analyze content performance using analytics tools, identify areas for improvement, and refine strategies to maximize impact.