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Strategic Development & Storytelling:
- Develop creative strategies grounded in audience insight, cultural signals, and performance learnings.
- Translate research, data, and platform knowledge into clear briefs and messaging frameworks.
- Craft compelling narratives that guide creative ideation and align with business goals.
Collaboration & Execution:
- Partner with Associate Creative Strategy Directors and fellow strategists to build and refine strategy.
- Collaborate with Analytics, Media, and Creative teams to ensure strategy is grounded in proof and feasibility.
- Support creative ideation by connecting concepts back to audience insight and intent.
Craft & Growth:
- Stay curious about emerging cultural trends, storytelling formats, and digital platforms.
- Continuously refine storytelling, writing, and presentation craft.
- Apply learnings from campaign performance to inform future strategy.
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