Senior Manager, Consumer Integrated Marketing - New Verticals Habituation and Affordability

As a Senior Manager, Consumer Integrated Marketing – New Verticals Habituation & Affordability , you will lead strategies that deepen engagement and drive retention for DoorDash’s New Verticals (Grocery, Alcohol, Retail, and Convenience). You’ll own how we turn new customers into loyal, habitual users and how we communicate value and affordability levers across categories. This role blends marketing strategy across product marketing, growth marketing, and lifecycle strategy — giving you the opportunity to shape both 0→1 initiatives and scaled programs that drive meaningful business impact. You’ll manage a team of two and collaborate closely with cross-functional partners across Marketing, Product, Strategy & Operations, Finance, and Analytics to build integrated strategies that influence customer behavior at every stage of the funnel. You’re excited about this opportunity because you will… Own the Habituation and Affordability vision: Define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash’s value proposition across New Verticals. Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels. Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps. Partner cross-functionally: Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while aligning with Product, Strategy & Ops, Analytics, and Finance on business objectives. Balance growth and efficiency: Develop acquisition and retention strategies that maximize impact within set budgets, leveraging experimentation, testing, and performance analysis. Build and lead a high-performing team: Manage and mentor a team of three, fostering curiosity, collaboration, and accountability. Stay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments.