HCP Marketing

As a key member of the sleep marketing team, this person will lead the strategy and execution across multiple scientific communications channels on the HCP Marketing Team for Xywav. This role will include leveraging data to make informed strategic and executional decisions relating to both disease education and branded campaigns. Seeking a team-player who can flex both strategic and tactical expertise across scientific communications channels including, national sleep congress, regional sleep congresses, peer-to-peer medical education opportunities, and HCP advocacy activities. This person will report to the Head of HCP Marketing for Xywav. Lead the development of congress presence strategy, and execution of customized content across congress booth presence, sponsorships, and product theaters. Lead the strategy and development of both unbranded and branded medical education decks. Work with cross-functional teams including commercial services and finance department, as needed. Work cross functionally to plan and coordinate efforts with sales teams. Work with the marketing team and other functions to execute and refine HCP tactical plan with the goal of driving adoption of the product among target audiences; participate in the development and execution of the annual brand planning process. Represent the brand vision and marketing team objectives at all times.