Scorpion is seeking a growth-minded and collaborative Marketing Manager, Personal Injury (PI) to join our Brand Marketing team. In this role, youβll partner cross-functionally with corporate marketing, sales, product, and customer success teams to shape and execute go-to-market strategies for our legal sub-verticals. Youβll use your deep understanding of the industry to craft compelling, solutions-focused messaging and contentβfrom integrated campaigns and thought leadership to sales enablement and customer advocacy programs. The role is key to driving adoption, revenue growth, and customer acquisition.
Develop expertise in key trends, customer needs, and the competitive landscape within PI services sub-verticals. Uncover audience needs and segment customers to tailor messaging and campaign strategies. Define differentiated value propositions, develop content, enable sales, build advocacy, and measure performance.