About the Role:
- Drive company growth through subscriptions.
- Chart full-funnel strategies for finding and engaging new audiences.
- Establish new subscription products and update existing ones.
Key Responsibilities:
- Lead the subscription team and identify gaps.
- Map and measure the entire user journey from first touch to subscription.
- Expand paid promotion to scale acquisition.
Requirements:
- Proven experience building and optimizing mid-funnel/habituation metrics.
- Experience establishing shared goals with creative leadership.
- Deep knowledge of email marketing, retention loops, and habit formation.
Slate
Slate is a daily online magazine and podcast network that helped invent the voice of the web. The company's strong editorial voice and witty take on current events & culture have been recognized with numerous awards; its podcast network produces more than 20 podcasts.