Brand Voice and Copy Lead

What You’ll Do:

• Lead the refresh of Propel’s voice & tone guidelines, creating a clear, modern, emotionally resonant voice grounded in our people-first strategy
• Own and train Propel’s internal LLM on our refreshed voice guidelines
• Build tools, templates, and training that make the voice easy for cross-functional teams to adopt

Requirements:

• 6–10 years of experience in copywriting, brand storytelling, or creative writing, either at consumer tech companies or a blend of startup and agency experience
• A portfolio demonstrating strong conceptual thinking, campaigns, headlines, scripts, and end-to-end storytelling
• Equally comfortable setting creative direction and rolling up sleeves to execute

At Propel, you'll enjoy:

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn
• 20 Days of PTO