Brand & Narrative Lead

Brand & Narrative Leadership:

• Ownership of Rewind’s brand narrative, tone of voice, and identity.
• Creation of storytelling frameworks that shape launches, announcements, campaigns, and brand-level communication.
• Hands-on writing and editing for high-impact brand assets, executive narratives, vision documents, keynote scripts, and core web content.

Internal Influencer Development:

• Build and run Rewind’s internal influencer program, turning execs, engineers, PMs, and data experts into trusted public voices.
• Ghostwrite for SMEs across LinkedIn, articles, blogs, internal notes, speaker pitches, community posts, and external communications.
• Create tailored voice guides for internal experts while maintaining brand alignment.

Creative Team Leadership:

• Lead, mentor, and coach Rewind’s creative team, which currently includes one writer and one designer, along with freelancers and agency partners.
• Develop the team’s strategic thinking so they understand how creative work influences funnel movement, pipeline creation, and revenue outcomes.
• Establish expectations for proactive idea generation, not just task execution.