Marketing Manager - 6 month contract

Brand & Storytelling:

• Craft and own the event's brand narrative, positioning it as a landmark on the global luxury calendar.
• Ensure every touchpoint reflects a premium, considered aesthetic; act as guardian of taste.
• Direct creative development from concept to final output, working with designers, photographers, videographers, and agencies.

Social Media & Organic Marketing:

• Own the organic and social strategy end-to-end, including platform selection, content pillars, and community growth for an ultra-high-end audience.
• Create and oversee editorial-style content that feels like luxury publishing, not promotional.
• Build relationships with tastemakers, influencers, and premium media to drive earned visibility.

Lead Generation & Commercial Performance:

• Drive high-quality MQLs through inbound marketing, targeted LinkedIn campaigns, and content-led capture, prioritizing quality over volume.
• Own registration and attendance targets for defined audience tiers, with weekly pacing reports.
• Support exhibitor and partnership sales with campaign assets, audience insight, and lead intelligence.

Audience & Data Build:

• Build the audience database from scratch, identifying and growing a high-value contact base across key international markets.
• Develop a sophisticated segmentation strategy for distinct audience tiers, each requiring a different tone, channel, and approach.
• Manage automated email journeys (Eloqua) that nurture a discerning audience with restraint and relevance, prioritizing quality of communication over frequency.