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Objectives:
- Create trusted visibility into funnel performance & pipeline dynamics.
- Identify what is driving opportunity creation, deal velocity & expansion.
- Enable better targeting and multi-threading within accounts.
MarTech Stack Strategy:
- Conduct an analysis of current tools and usage.
- Identify gaps in contact sourcing & enrichment, automation & workflow efficiency, and technographic & account intelligence.
- Recommend a prioritized roadmap for optimization and new investments.
Success Criteria:
- We have clear visibility into what is driving pipeline and deal velocity.
- Our reporting is trusted and used to drive decisions at the exec and board level.
- Our tech stack is lean, effective, and aligned to our GTM needs.
Simbe
Simbe is experiencing a critical growth phase, aiming to enhance deal velocity, sales efficiency, and account penetration to scale their business. They appear to value data-driven decision-making and streamlined marketing and sales processes.