Associate Director, Field Marketing

The Associate Director of Field Marketing will play a critical role in shaping and executing Upstream’s national marketing strategy to drive organizational growth and increase brand awareness, credibility, and trust among healthcare organizations. Reporting to the Director of Partner Marketing, this leader will oversee regional and field marketing efforts that directly support business development and partnership expansion. They will manage and mentor the Field Marketing Manager, ensuring the team delivers high-impact, sales-aligned campaigns and materials that effectively support Upstream’s ambitious growth and partnership goals.

This role requires a strategic, collaborative, and data-informed marketer who understands how to connect marketing execution to measurable business outcomes in a mission-driven context. This role will require up to 10% of business travel.