Senior Marketing Analyst

Insights & Analysis:

• Analyze marketing and account engagement data to identify trends, performance drivers, and opportunities for optimization.
• Conduct funnel and lifecycle analysis to inform targeting, sequencing, and prioritization decisions.
• Translate complex data into clear, concise insights and present findings through compelling visual storytelling that drives action.

Manage Reporting & Performance Visibility:

• Design, build, and maintain dashboards and recurring reports that provide visibility into channel, segment, and funnel performance.
• Partner with program owners to define KPIs, set benchmarks, and establish consistent reporting frameworks.
• Ensure high-quality reporting by validating data and auditing upstream sources.

Develop Systems Expertise & Data Foundations:

• Understand how data is created and flows across marketing systems.
• Develop a strong understanding of how upstream systems feed into the data warehouse.
• Support refinement of attribution tools